The Viking Chats: From Football to Property, Coaching, Growth & Hard Truths with Matt Giggs

In this episode of The Viking Chats, Kristjan Byfield sits down with Matt Giggs, a respected property professional and coach with decades of experience across corporate agency, independent business ownership, and mentoring.

Matt shares how he fell into estate agency after leaving semi professional football, what corporate life really teaches you, and why many great agents struggle when they go it alone. The conversation dives into the realities of scaling a business, self employed versus employed models, and why accountability and systems matter more than charisma.

They also explore professional standards, talent shortages in the industry, AI, education, and why helping people well is still the foundation of long term success in property.

This is an honest, thoughtful conversation about people, process, and purpose in a changing industry.

Read more insights and watch the full episode on YouTube.