Leading with Heart: What Letting Agents Can Learn from Angi Cooney’s Journey
At The Depositary, we believe great agency is built on systems, strategy - and soul. Because even in a world of automation and analytics, the real difference lies in people: how they lead, how they care, and how they show up for clients and colleagues.
That’s why our recent conversation with Angi Cooney, former MD of C Residential and one of the most outspoken voices in the lettings space, struck such a chord.
Angi didn’t build her agency on buzzwords or burnout. She built it on relationships, clarity, and values that translated directly into commercial success. And in an industry searching for its future identity, her story is more relevant than ever.
1. Culture Is Your Brand in Action
Angi made it clear: culture isn’t a slogan on the wall - it’s how your team behaves when no one’s watching. From how you handle a missed call to how you treat a tenant in arrears, culture shows up in the little things.
At The Depositary, we work with agencies that value consistency, empathy and fairness. Why? Because our platform is designed to amplify those traits - not override them. The tech supports the tone. And your team’s culture shapes the customer journey.
2. Letting Go Can Be Leadership
Angi’s decision to step away from agency life was not about burnout - it was about growth. She wanted to give space for others to lead, and to redefine what her legacy could be.
For agency owners, branch managers and even property managers, this is a powerful reminder: leadership isn’t always about doing more. Sometimes it’s about trusting systems, empowering teams, and creating clarity around responsibility.
That’s exactly why we built The Depositary - to help agents streamline tenancy conclusions so that leadership time can shift from chasing checklists to coaching people.
3. Authenticity Drives Retention
Angi’s clients didn’t stay loyal because of clever marketing. They stayed because they trusted her. Because her team showed up honestly, even when conversations were tough.
Our data shows that agents who communicate transparently - and document fairly - achieve:
Faster tenancy resolution times
Lower disputes
Higher landlord and tenant satisfaction
And those outcomes aren’t just operational wins - they’re cultural wins.
4. From Local Legacy to Sector-Wide Leadership
Now working as a mentor and industry advocate, Angi is focused on helping the next generation of agents lead better. Her call to action? Build businesses you’re proud of - not just portfolios you manage.
That ethos is what The Depositary supports every day. We’re here for agents who want to:
Spend less time on admin, and more on impact
Align their operations with their values
Leave a legacy of better systems, better service and better standards
Final Thought: The Best Agents Lead With Purpose
Angi Cooney’s story isn’t just one of agency success. It’s a roadmap for letting agents who want to do more than survive - they want to build something that matters.
At The Depositary, we’re proud to be part of that vision - supporting agents who know that professionalism is personal, culture is commercial, and leadership starts with how we treat people.
Because tech can make processes faster. But people? They make it better.
