Growing with Intention: What Letting Agents Can Learn from Matt Giggs About Sustainable Success
In a property industry obsessed with growth - more branches, more instructions, more tech - Matt Giggs offers a refreshing alternative: grow with purpose, not pressure.
As founder of The Giggs Group and a leading estate agency coach, Matt has built his reputation not just on what he’s achieved, but how he’s done it. In our recent Viking Chat episode, he shared lessons that every letting agent, property manager and supplier in the PRS should take to heart.
Because the future of our sector won’t be defined by who shouts loudest. It will be shaped by those who grow with clarity, culture and care.
1. Culture Comes Before Scale
Matt’s number one rule? Don’t grow your agency until you’ve built your culture. Because scaling without a shared ethos only multiplies confusion, turnover and underperformance.
That’s why at The Depositary, we work best with agencies who know who they are - and who want their systems to reflect their standards. Our platform doesn’t just reduce admin time - it reinforces:
Professional tone
Consistent workflows
Measurable outcomes
Because better culture drives better customer journeys.
2. Process is a Leadership Tool
Matt is clear: great leadership isn’t about being busy - it’s about creating space. And the fastest way to do that is by building systems your team can trust.
Our mission at The Depositary aligns perfectly. We help agents remove ambiguity from the tenancy conclusion process - freeing up leaders to focus on coaching, growth, and service excellence. That’s how you move from reactive firefighting to proactive performance.
3. Hiring for Heart, Not Just History
One of Matt’s most compelling points? Hiring based on attitude and alignment, not just industry experience. When your team believes in your mission, service quality skyrockets.
With The Depositary, we support those rising stars by giving them structured, supportive tools that:
Reduce human error
Empower clear communication
Build confidence in complex processes
And that confidence radiates to clients.
4. Your Brand Is the Experience
Matt reminded us that brand isn’t what you say - it’s what customers feel. Every missed update, confusing email or dropped task chips away at trust.
That’s why automation matters. Not to depersonalise, but to ensure that every tenancy ends as smoothly as it began - with clarity, speed and professionalism.
Final Thought: Growth Doesn’t Happen by Accident
Matt Giggs teaches that success in estate and lettings agency isn’t about chasing the next quick win. It’s about intentional growth, built on values, supported by systems, and delivered by teams who care.
That’s what we believe at The Depositary. And that’s the kind of agency we’re proud to support.
Because when you grow with intention, you don’t just build a bigger business - you build a better one.
