The Viking Chats: Honing Your AI Voice

Welcome to Viking Chats – where estate agency meets innovation! In this episode, Kristjan is joined by the brilliant Toby Martin, a seasoned consultant and former agent, for an energetic and insightful conversation about:

✅ The real-world impact of AI on property agencies

✅ Practical ways to use AI tools like ChatGPT for content, marketing, and operations

✅ How to repurpose a single podcast into dozens of high-value content assets

✅ Why personalisation and tone of voice are critical in the age of AI

✅ Creative strategies to stand out in a crowded agency market Toby and host Kristjan unpack real examples, tools (like Opus Clip, Buzzsprout, and Co-Author), and methods that any agent, no matter how tech-savvy, can start using right now to boost productivity and creativity.

🧠 Key takeaway? AI isn’t about replacing people, it’s about empowering agents to do better, more human-centric work, faster.

📌 Useful Timestamps:

00:36 – Toby’s journey from agency life to consultancy

06:00 – Why AI is the new Industrial Revolution

27:00 – Building scalable content from one podcast

45:00 – Crafting personalized AI prompts that work

55:00 – How agents can differentiate and thrive

🔗 Connect with Toby: 🌐 https://www.tobymartinconsultancy.co.uk/

🔗 LinkedIn https://www.linkedin.com/in/toby-martin/