Integration Nation: Why Disconnected Tech is Killing Your Lettings Team's Productivity
If you work in lettings, you already know the pain.
You’re updating the same tenant details in three different systems. You’re copying and pasting reference checks from one dashboard into another. You’re toggling between your CRM, deposit platform, digital signature tool, and compliance tracker just to get one tenancy over the line. And then you do it all again tomorrow.
Sound familiar? You’re not alone.
In a recent episode of The Viking Chats, Kristjan Byfield sat down with Mark McCorrie, founder of Made Snappy 360 and the new integration powerhouse, GlueDog. Their conversation hit on something most of us have felt but rarely say aloud: the way we use technology in lettings is fundamentally broken.
We don’t need more dashboards. We need our tools to talk to each other.
Death by Dashboard
Mark has seen it all: CRMs that won’t sync, platforms that hoard data, and workarounds that pile pressure on your admin and property management teams. And it’s not just annoying, it’s expensive.
Every duplicated task chips away at your team's time, energy, and morale. Admin teams end up carrying the burden of tech that was supposed to make life easier. Errors slip through the cracks. Tenants and landlords feel the lag. And managers spend more time firefighting than optimising.
The Integration Imperative
This isn’t just about convenience. It’s about competitiveness.
The lettings companies that are going to thrive in the next five years are the ones investing in seamless, integrated ecosystems. Tools like The Depositary, which link directly with CRMs and reduce end-of-tenancy admin by up to 90%, aren’t just ‘nice to have’, they’re the new standard.
GlueDog is stepping into this space with one mission: to help every tool in your stack play nicely together. Imagine a world where tenant data flows effortlessly from your CRM to your virtual tour provider, to your deposit platform, to your compliance tool, without anyone on your team lifting a finger.
That’s not just innovation. That’s liberation.
But let's be real, building a fully integrated ecosystem doesn’t happen overnight. It takes time, planning, and collaboration between suppliers who are committed to long-term integration strategies. When evaluating your tech partners, look for those actively building out integrations, with a clear roadmap for continuous improvement and connectivity.
Why This Matters to Everyone in Your Lettings Business
Lettings Administrators: Less duplication. Fewer mistakes. More time for actual service.
Property Managers: Better visibility across platforms. Easier transitions at end-of-tenancy.
Branch Managers: Happier teams, reduced burnout, and more time to focus on growth.
Directors & CEOs: Lower overheads, better client experience, and a tech stack built for scale.
What You Can Do Right Now
Audit your workflows. Where are you duplicating effort? What tools aren’t connected?
Talk to your suppliers. Ask about integrations, real ones, not just "export to CSV."
Back platforms that collaborate. The future of PropTech is open, not siloed. Choose partners with a transparent strategy to keep evolving.
At The Depositary, we believe integration isn't a buzzword, it's a baseline. That’s why we partner with forward-thinking suppliers, push for deeper API access, and build with automation in mind.
Because your teams deserve better. Your clients expect better. And frankly, your business will perform better.
The tech revolution isn’t coming. It’s already here. Time to plug in, or fall behind.
Want to hear the full conversation between Kristjan and Mark McCorrie? Head over to YouTube now.
