The Viking Chats: Lettings, Change & the Future of Renting with Carrie Alliston

Carrie Alliston has seen the lettings industry from almost every angle.

Starting out as a negotiator in the early 2000s, she spent more than two decades at Hunters before moving into the supplier space with HomeLet and Let Alliance. In this episode of The Viking Chats, Carrie joins Kristjan Byfield to reflect on how the industry has changed, what has improved, and where agents still need to step up.

They discuss the realities behind legislative change, including tenant fee reform, deposit protection, and the Renters’ Rights Act. Carrie explains why fear-driven narratives do more harm than good, and why insurance, risk planning, and professionalism are now essential, not optional.

The conversation also explores leadership, learning, and why simplifying systems for agents matters more than flashy features.

This episode is an honest look at the past, present, and future of letting, from someone who has lived it.