The Viking Chats: Building Better Agencies with Wendy Peterman

In this episode of Viking Chat, Kristjan is joined by Wendy Peterman, co-owner of the long-standing family agency, Petermans. With over 60 years of history behind the business, Wendy shares how she has helped reinvent the agency’s culture, reshape career progression for her team, and modernise the way a legacy company operates in today’s lettings market.

From leadership lessons and creative approaches to staff development, to championing diversity and women in property, Wendy’s story is packed with insights for agency leaders of all sizes. Beyond the business, she also opens up about her passion projects, including writing and studying psychology, showing how continuous learning can fuel both personal and professional growth.

👉 Whether you’re running a single branch or a nationwide network, this conversation offers valuable takeaways on building a stronger, more sustainable agency.