The Biggest Tech Frustrations for Agents — and How The Depositary Was Built to Solve Them

The latest Voice of the Agent report highlights agents’ biggest frustrations with tech: cost, overpromising, poor integrations and lack of innovation. Here’s how The Depositary was built differently.

In the Tech & AI section of the latest Voice of the Agent report, agents were clear about what frustrates them most when it comes to technology.

And coming to this as agents ourselves, very little of it came as a surprise.

Too often, proptech creates more friction than it removes. Hidden costs, disconnected systems, overblown promises and products that stop evolving all chip away at trust. Agents do not need more noise. They need technology that solves real problems, saves time and delivers on what it says it will do.

That thinking has shaped The Depositary from day one. We built it around the frustrations we knew first-hand, not around what sounded good in a sales pitch.

The biggest issue cited by agents, at 23%, was cost. That says a lot about the market. Too often, pricing is vague until late in the process, or it is padded out with set-up, onboarding or training fees that only appear once you are already committed.

We decided from the outset to do the opposite. Our pricing has always been transparent on our website, and we have never charged set-up or training fees. Agents should know exactly what they are committing to before we even make contact. Clear pricing builds trust, and trust matters.

Joint second on the list, at 19%, was overpromising and under-delivering. Most agents will know that feeling: the sales pitch sounds brilliant, the demo looks slick, and then the reality falls short.

We have been on the receiving end of that too, which is exactly why we do things differently. Every client gets a full one-hour demo so they can see exactly what the platform can do — and, just as importantly, what it cannot. No surprises. No smoke and mirrors. If it can do it, we will show you. If it cannot, we will say so. Long-term partnerships are built on honesty, not hype.

Also at 19% was poor integration between systems. Agents want tech that talks, and rightly so. Disconnected systems create duplication, slow teams down and make accurate record-keeping harder than it needs to be.

Integration has been central to The Depositary from launch. We started with TDS as our first integrated partner and have been adding partners ever since. To date, we have 16 integrations in place, with more continuing to follow. A well-connected tech stack creates a more seamless experience, reduces admin and keeps record-keeping centralised.

In fourth place, at 12%, was lack of innovation. In most industries, standing still is risky. In tech, it is a guarantee of falling behind.

That is why we have never stopped evolving the platform. From smaller operational tweaks that streamline an agent’s workflow to cutting-edge AI that helps support proposals and negotiation, innovation is built into how we work. It is not a slogan. It is a commitment.

What stands out most in this report is that agents’ biggest frustrations with tech are not theoretical. They are practical, everyday issues that affect time, workload, consistency and confidence.

At The Depositary, we set out to tackle those frustrations from the outset because we knew exactly what we disliked as agents being pitched, sold and supported with technology. We did not want to create more complexity. We wanted to deliver better.

That is still the goal now: easier, faster, better.

Because the bar for proptech should not be flashy marketing or empty promises. It should be transparent pricing, honest delivery, connected systems and constant improvement.

That is what agents should expect from their technology. And it is exactly what we have been building.

Want to see how The Depositary fits into your existing workflow? Get in touch to book a demo.