From Process to Progress: What Letting Agents Can Learn from Costas Frangeskou’s Industry Journey
At The Depositary, we’re big believers in two things: systems that work, and people who get it. That’s why our recent Viking Chat with Costas Frangeskou, Director of Growth at Goodlord, felt like a masterclass in modern agency thinking.
Costas brings something rare to the PropTech conversation - the real-world experience of life on the agency floor, combined with strategic insight from his time at Rightmove and now Goodlord. For letting agents, operations managers, and business leaders looking to stay relevant and competitive, his perspective is gold.
Tech is a Tool - Not the Solution
One of the strongest takeaways from our conversation was Costas’s focus on purposeful tech. He’s not here for flashy features. He’s here to make life easier for the agents actually doing the work.
That’s exactly how we think at The Depositary. Our platform exists to support teams - not replace them. Because great lettings outcomes come from:
Clear process
Confident people
Tech that gets out of the way
People First, Always
Despite being a key figure in the PropTech space, Costas is refreshingly clear: lettings is - and will always be - a people business.
Technology should create space for better human interaction, not erase it. Whether it’s a compliance conversation with a landlord, a handover with a tenant, or a deposit dispute at tenancy end - trust, empathy and communication still matter.
At The Depositary, our automation is built to enhance that. With templated communications, smart workflows and transparent timelines, we help agents deliver consistent, high-quality service that builds confidence.
Lessons from Rightmove: Listen or Lose Relevance
Costas’s long tenure at Rightmove taught him a lot about scale, data and brand dominance - but also about the dangers of assuming you know what users want.
That’s a lesson all agents - and suppliers - should keep front and centre.
We’ve built The Depositary by listening first. Our roadmap has been shaped by frontline feedback. Our UX is tested in real branches. And our features solve real problems - not theoretical ones.
Growth, Grounded in Reality
As Director of Growth at Goodlord, Costas champions a different kind of growth - not just metrics and margins, but value delivered at scale.
He advocates for better supplier-agent relationships, more honest conversations, and systems that actually integrate rather than overwhelm. And he knows that growth for agents starts with:
Better training
Simpler workflows
Trusted tools
This is exactly the environment we help create. When your tenancy conclusion process is automated and auditable, your team can focus on service, growth, and retention.
Final Thought: Do the Work, Then Let Tech Do the Lifting
The letting agents who will thrive in the years ahead won’t be the ones with the flashiest marketing - they’ll be the ones with the strongest operations.
Costas Frangeskou’s journey is a blueprint for that kind of success. It’s about evolving with the market, respecting the complexity of agency life, and using tech to amplify, not overtake, your people.
At The Depositary, that’s the path we walk with our agents every day.
Because progress isn’t just about plugging in a new platform - it’s about transforming the way you work, from the first instruction to the final refund.
